Bloggers on Wal-Mart’s Dole

This is a bit amusing. Turns out that the Beast of Bentonville is now writing copy for bloggers. The New York Times has a story today that reveals that the company has been sending out talking points and other information for pro-Wal-Mart bloggers (I wonder why I didn’t get those emails?).

Wal-Mart, the nation’s largest private employer, has been forthright with bloggers about the origins of its communications, and the company and its public relations firm, Edelman, say they do not compensate the bloggers.

But some bloggers have posted information from Wal-Mart, at times word for word, without revealing where it came from.

To be honest, I don’t fault Wal-Mart on this one. Every company tries to spin it’s p.r. image. What I think is quite amusing is how dumb the pro-Wal-Mart bloggers are. I mean, are they not capable of at least taking the information and rewriting it to look like it comes from their brains? Is this a comment on the relative creativity of pro-Wal-Mart blogs?

It is a testament to the efforts of the broad coalitions formed to combat Wal-Mart that the company is spending hundreds of millions of dollars to counter the campaigns. Between buying off civil rights leader Andy Young, tons of advertising and a relentless media offensive, you have to conclude the company is worried.

Leave a Comment