There’s been a lot of speculation and anticipation and criticism, all rolled into one, about the plans of Change To Win. Well, wait no longer for the first shot out of the box.

This coming week, CTW will launch its campaign–previously discussed–called “Make Work Pay. And you can be the first one to see the national television ad that will begin running to spotlight the campaign.

The basic point of the campaign is to highlight the inability of millions of people to make ends meet on a paycheck. In the press release for the campaign, CTW says “a week of organizing activities in nearly 40 cities across the country kicks off the permanent campaign, with events at locations ranging from construction sites in New York City, to the steps of the county Courthouse in Norristown, PA, to ports in Seattle, Miami and Los Angeles, to Wal-Marts throughout the nation.

Clearly, the CTW strategy is focused on jobs that are not subject to the pressures of off-shoring.

“There are millions of jobs in this country that can’t be moved overseas,” said Anna Burger, Chair of Change to Win. “They include the people who heal the sick and comfort the elderly, who harvest and serve our food, and build and clean and protect our offices and homes. These men and women work hard and play by the rules but for too many the American Dream is something they see only on TV.”

We will have to see how those rallies unfold and what the strategy is that follows after the rallies–I like rallies because, well, the good ones have energy and passion BUT rallies are only good if they are part of bigger piece…and, too often, the rallies aren’t followed up with much in the way of a substantive campaign to organize people.

But, hope springs eternal. Let’s see what happens.